Poorly-worded review responses can quickly create a negative impression of your business and put other customers off. The temptation will be to rush in quickly with a strongly-worded reply. A good strategy is to approach the review as genuine, while also looking for any evidence that it’s fake or malicious. Getting Yelp reviews removed is not a cut-and-dried process. Yelp submitted around 1000 reports to other sites in 2021, warning of suspicious groups, posts, and individuals uncovered on those other platforms. Yelp says it also monitors other platforms and the dark web for shady review behavior. Yelp also has a team of human moderators who review potential issues flagged up by business owners, community users, or its own automated systems. This means fake reviews could lack visibility. It analyzes billions of data points to identify the most helpful reviews and then recommends those to users. Yelp’s Recommendation Software evaluates each review left for a business profile. The pop-up warns users that abnormal activity - which may be an attempt to mislead them - has been detected on the profile in question after a review of available evidence.Īlerts may tell consumers that there’s evidence of suspicious review activity or evidence of compensated reviews. Profiles suspected of benefiting from fake or paid reviews may have a Consumer Alerts pop-up applied. That said, it has invested in a number of programs to weed out compensated and fake reviews, in line with recent UK and US legislation: It also says it won’t take sides in factual disputes. Yelp says that it’s a “community-driven site” and doesn’t take the removal of third-party content - such as images or reviews - lightly. However, it’s not quite as straightforward as you may think to have fake reviews removed. Given that reviews not only influence consumers and sales figures but also search engine rankings, it’s no surprise that they’re big business. The Harvard Business Review says there’s a “large and thriving market” for fake reviews. 26% of consumers say they’re confident they’ve seen a fake review on Yelp. BrightLocal research suggests that local consumers are confident that they’ve seen a fake review on Amazon, Google, and Facebook. Can Yelp reviews be faked?įake reviews are a fact of life for review platforms, despite efforts to curb the number of fakes and push down their visibility. This is because fake reviews with low star ratings can bring the overall average star rating down if left untreated. Removing fake or malicious reviews can therefore have a very tangible real-world impact. weed out businesses that may provide a disappointing experience.Ĩ5% of consumers say that a business’ average star rating is very important or important to them when judging a local business, while just two in 100 consumers say they would consider using a business that has a two-star or lower review rating.
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